Probably every active Internet user has already tried or at least heard about Instagram, a photo-sharing platform. Just like other popular social networks, it allows getting followers and likes for posting your updates, but in case Instagram, those updates are photo and, from recently, video ones. Every day tens of millions of pictures are uploaded there. Instagram offers a variety of different filters and effects that make pictures look vintage, scratched up or blurred. But for an ordinary user such pictures may look bleached and boring, so why is this app so popular and why so many users get Instagram likes for their ‘art’?
The wave of creativity
Simply because that there are so many professional-looking filters and interesting effects available for Instagram users, people instantly play with those to create original masterpieces. Many ‘die-hard’ Instagram fans believe that this platform is all about creativity. Even the most boring everyday pictures can be real pieces of art when they are embellished with some fancy filters or cropped in a fun way. It should be noted that some famous photographers use it from time to time in order to boast their works and enjoy numerous Instagram likes they get.
One picture is worth 1000 words
When changing your status on Facebook or Twitter, you often think what to say and how to put it in such a way that your update would be appealing to the public. Let’s face it: many statuses and comments lack originality or common sense, they are either copy-pasted from some fan pages or sound so boring that you simply want to delete those from your newsfeed. When it comes to Instagram, your status is updated with a picture which is often easier to understand and interesting to see. Usually users share beautiful pictures that generate many Instagram likes and mean something different for everyone who sees them. In this fact lies the charm and magic of Instagram: when viewers interpret images, they come up with their own ideas and it facilitates stronger reaction.
Positive emotions matter
Many users share pictures of their kids, dinners/snacks or beautiful places they are travelling to. Even though some people may find it annoying and childish, this trend has already won a lot of fans. When properly applied, filters can make even an ordinary shot really amazing. Very often viewers see the beauty in ordinary and experience good feelings. It is interesting to note that the vintage look of some images may trigger the sense of nostalgia of those good old times.
Instagram has become a world famous social network that unites people from many countries. There are three cornerstones of its popularity: creativity, pictures’ ability to express thoughts better than words and positive emotions that those small pieces of art give to viewers. The more thoughts and positive emotions an image provides the more Instagram likes it usually gets.